Artis3 face-lifting (written on 2010-03-01)

Artis3 site was recently object of a plastic surgery. The main page suggests fineness and warmth yet has the latest technologies under its’ roof which makes it into an indispensable tool in working with clients.

Client description/ Needs:
Artis3 site was one of the first online projects approached by the GoofKoof team. The project rose to our high expectations, but now had a flaw: it was developed using technologies that were available two years ago.
Artis3 team wanted along with a new design to exceed the stage of simple information details. There were requested tools to ease client interaction.

Thus appeared the challenge of introducing a system that allows users to schedule online their own visits with the possibility to choose the date, hour and physician they want to see. Since medical techniques and technology are under continuous change and development, the request was for an easy management of the site texts.  In addition, Artis3 recently became a trade mark. This event was a turning point in making the decision of refreshing the company’s website.

The plan:
The new site briefing had a few key words that needed to be inferable from the design. Adi made it very clear “Artis3 want their home page to suggest beauty, body rejuvenation, feminity and sensuality. It is crucial that users understand that improving their looks is possible throughout the latest technology.”
As for the sites mechanics, Artis3 assignees emphasized the need of full control over the informative materials about plastic surgeries. Every offered service is fully described along with other advantages and risks that a certain intervention has.

The large and well-informed articles bring the need of a search engine. This is also because there are more interventions that treat the same body part. For example, the clinic offers approximately three types of breast plastic surgeries.

Another function was that of a meter that records some of the users actions on the site: when more appointments are made online, how many users download the patients charts, how many users subscribed to the newsletter. In other words a more clear report on the sites dynamics.

The administration part of the site (back-end) was considered and established before the completion of the design. This allowed those who were handling the site maintenance to connect in order to familiarize with the functions and ask questions if necessary.

Finally the design had two layouts with different structures in five various colors. Part of those can be seen and commented on our flickr account. Artis3 assignees decided to go with the orange layout accounting that orange is a warmer color.

Seeing that in two years after the initial launch of the site, over 1000 users subscribed to Artis3 newsletter, we decided to initiate a e-mail marketing campaign. This decision led to a series of new challenges, because every e-mail client differs from the nowadays standards. After a few failed attempts we managed to post a perfect layout of the newsletter, even for the most pretentious e-mail client: Outlook 2007.

Conclusions:
After detailed tests, Artis3 site was launched at the end of February. We’re still gathering information about the effects of the new image of Artis3 over its’ clients. Up to the moment of this post we’ve launched one newsletter and the Adwords campaign is in process.

It’s certain that after re-launching Artis3 the traffic has grew without a SEO campaign.
That’s why we are sure that this time the results will be much better.